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Case Study #4: Jazz Day

Areas of Focus: Project Management, Social Media Marketing, Social Media Growth, Print & Web Graphics, Web Development, Video Development, Partner Collaboration, Email Marketing

In Spring 2016, Culpeper Creative worked for Thelonious Monk Institute for Jazz, completing a two-month social media campaign around International Jazz Day 2016.  Events included 1,000 Jazz concerts around the world and an All-Star Concert at The White House hosted by The President & First Lady. 

Our work spanned two months and included Jazz Day on April 30, the launch of the educational program Math, Science, & Music, and coordination with major partners around the world. Here are some highlights.

  • Generated 1.003 Billion Total Impressions for #JazzDay and its artists and events.
  • Increased Facebook Fan count from 90,000 to 120,000, an increase of 36%
  • Generated 60 million direct impressions from a Facebook page
  • Increased Instagram Fan count from 800 to 4,546, an increase of 468%
  • Generated 35 million impressions from the launch of an announcement video
  • Hosted April 30 Facebook Live videos, reaching an additional 110,000 people
  • Created the official Jazz Day Brochure for April 30th events

Below is a selection of graphics created by Culpeper Creative for various Jazz Day events and campaigns. 

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